Creative Leadership, Art Direction, Design, UI, UX, Illustration
Cole Haan wanted to evolve their History Begins Here campaign and make it resonate with the NYC market. My teams answer was a cultural scavenger hunt, via a browser based digital product. Promoted through a novel print (removable zine) and digital campaign, the hunt takes participants on a journey that would intrigue even the most jaded New Yorker. Along the way, in addition to experiencing some of New York City's most curious, interesting and innovative places - from the smallest museum in the world to cutting edge restaurants - the participant also earns opportunities to win high-end Cole Haan merchandise.
The creative and art direction was developed to both evoke the vivid language, textures and colors of the city and give the campaign an identity complimentary to the greater Cole Haan brand initiative, but all its own.
Creative & Art Direction, UX/UI, Product Design, Illustration
Removable magazine insert
Home Truth is a documentary film, that follows one domestic violence victims journey through life and the justice system that failed her. As Art Director, I took my cues from the film makers nuanced story of a subject that is both strong and loving, while also flawed. This comes to life in my creation of the films key art and identity. Pairing red rock textures and colors with striking photography, the creative is meant to express a mood as compelling and tangible as the subject herself.
Art Direction, Design, Illustration
DVD Screener Packaging
A two day, pop-culture extravaganza featuring the best in television, music, theatre, comedy, fashion, and film, including Jerry Seinfeld, Amy Poehler, Solange Knowles, Tavi Gevinson, and Jason Schwartzman. The festival included live performances, screenings, animated conversations, comedy, and more. The creative/art direction is meant to evolve the Vulture.com brand beyond the device screen, and reflect the breadth, relevance and wittiness of its coverage.
Creative & Art Direction, Brand Identity, Motion Graphics, Design, Photo & Video Production
Variable brand mark
Broadcast graphic package (Bumper, lower thirds and bug)
Social media campaign
Banner ad campaign
Opening night party invite
Entrance signage detail
Way-finding signage detail
Vulture Lounge signage detail
Meet the Man Who… is not only an episodic campaign to launch Victorinox’s latest cutlery line, it’s a story of an innovative culinary figure: Daniel Humm. My team and I created this narrative via a custom photo/video shoot and an art direction that pulls colors and textures from the brand, as well as the test kitchen. All with the intention of giving them an experience as intriguing and insightful as the chef himself. From learning the fascinating details of cutting his teeth in Switzerlands finest hotels, to how one properly chops a tomato, the audience is taken on a journey of what makes a world class chef. And in turn, an elite homeware brand.
Creative & Art Direction, Photo & Video Production, Design
Fold out tutorial spread
Display ads and tutorial blog posts
Choreo Market Access brings clients success with the right mix of strategic and creative energy, in the complex market access space. As an agency brimming with personality and smarts, the concept for the branding system became clear quite quickly: stylish choreography. This idea informed the design and application in all facets; from web presence to business cards, and everything in between. Ultimately expressing the collective personality of the people who work there and giving them an intelligent swagger in the market place.
Creative & Art Direction, Brand Identity, Illustration, Design, UX/UI
Print communication package (stationary, business cards and sell sheets)
Promotional material detail
Poster series for Agency Innovation Day
Debuting at SXSW, as part of Vice's Mobile Movement event, SPLAT! is a multiplayer gaming event specifically for over 100 simultaneous users to play on a 120-foot video wall. A user goes to a URL on their smartphone, which spawns a character on the video wall and returns a personal controller on the smartphone. Each player controls the character of a bird sitting on a wire above a road, "splatting" on the people and vehicles below.
A previous installation of SPLAT! at a New York City event broke the Guinness World Record for the largest multiplayer game on a single screen.
The art direction is inspired by and representational of Austin, TX. Complete with Stevie Ray Vaughan statue, BBQ stand, and even the bats flying under the Congress Avenue Bridge.
Art Direction, Illustration, Design
New York Taste
New York Magazine's premiere food event, featuring over 40 chefs and mixologists from the best restaurants that New York City has to offer. It is an electric evening of delicious cuisine and drink hosted in the iconic Waterfront building overlooking NYC's Hudson River. The creative direction draws on innovative restaurants of the world for its visual and verbal language. It is designed to invoke a sense of electricity and sophistication. Leveraging clean typography and a muted color palette, the creative shines the spotlight on the true star of the event: the food.
Creative Direction, Photo & Video Art Direction, Brand Identity, Motion Graphics, Design
Social media campaign
How do you present reams of critical data, that will fuel medical innovation in MS treatment? The answer my team and I concluded was: simplicity, accessibility, and a touch of emotion. With this as my guide, I created a visual language of vibrant colors, textures and playful infographics, that were applied to a range of products for every need. In the end, the campaign was launched at a leading conference and helped define their impact in the specialty pharma space.
Art Direction, UX/UI, Design, Illustration
EMD Serono SPD Video
Print Specialty Digest
Digital Specialty Digest
Specialty Digest site
Specialty Digest flash card
This is a selection of my work over two years at Rolling Stone as Freelance Creative Lead. In my role, I worked closely with the Design Director to concept and execute integrated campaigns, events, and brand experiences for the iconic media brand, and their advertising partners.
Art Direction, Design, Illustration
Private Concert Series poster
Rolling Stone media kit
Millenial, tri-fold promotional collateral
This is a series of skateboard graphics for launch of Elements Skateshop. The Art Direction is designed to reflect the establishment's Pennsylvania roots with a contemporary graphic language.
Creative & Art Direction, Design, Illustration
Board graphic series
Rachel Harvest Nutrition
Rachel Harvest wanted to develop a corporate identity in conjunction with the launch of her nutrition practice. Yes that is her real name and yes it is entirely too perfect. The identity is meant to reflect her progressive approach to nutrition via a modern color palette and subtle graphic treatments.
Creative & Art Direction, Brand Identity, Design
Corporate stationary package
A custom display typeface, designed to add depth and personality with a touch of class.